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Google Business Agreement

The Google Business Agreement: Understanding the Key Terms and Conditions

If you`re looking to create a Google My Business account, you`ll first need to agree to the Google Business Agreement. This document outlines the terms and conditions under which you can use Google`s local business listing service, and it`s important to understand its provisions before you sign up. In this article, we`ll break down the key terms and conditions of the Google Business Agreement to help you make an informed decision.

1. Eligibility:

To use Google My Business, you must meet certain eligibility criteria. You must be a legitimate business with a physical address, and you must be authorized to manage the business`s online presence. Google reserves the right to determine whether a business is eligible to use its services, and it may require additional verification if necessary.

2. User account:

To use Google My Business, you`ll need to create a user account. This account will allow you to manage your business`s information on Google, including its name, address, phone number, and website. You must keep your account information accurate and up-to-date, and you must use it only for lawful purposes.

3. Business information:

When you create a Google My Business account, you`ll need to provide accurate and complete information about your business. This includes your business name, address, phone number, website, hours of operation, and other details. You must ensure that this information is accurate and up-to-date at all times, as it will appear on Google`s search results pages and maps.

4. Reviews and ratings:

Google My Business allows customers to leave reviews and ratings about your business. You must follow Google`s review policies and guidelines, which prohibit fake or biased reviews, as well as reviews that contain inappropriate content. You can respond to customer reviews, but you must do so in a professional and courteous manner.

5. Content ownership:

You retain ownership of the content that you upload to Google My Business, including photos, videos, and other materials. However, by uploading this content, you grant Google a non-exclusive, royalty-free license to use, display, and distribute this content for the purpose of providing its services to you.

6. Termination:

Google reserves the right to terminate your access to Google My Business at any time, for any reason. It may do so without notice, and it may also delete your business listing from its search results pages and maps. You can also terminate your account at any time, but doing so may result in the deletion of your business listing.

In conclusion, the Google Business Agreement outlines the terms and conditions under which you can use Google My Business. By understanding its key provisions, you can make an informed decision about whether this service is right for your business. Remember to keep your business information accurate and up-to-date, follow Google`s review policies, and use the service only for lawful purposes.

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